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Incepted in 2013, the key objective of Dubai’s Tourism Vision for 2020 is to attract 20 million visitors per year by 2020- double the number welcomed in 2012.
Tourism is a central pillar of Dubai’s economic growth and diversification. The strategic application of the vision outlines multiple initiatives covering regulatory policy, infrastructure development, product offering enhancement, and destination marketing investments to effectively drive and serve this visitor growth. The idea is to position Dubai as the ‘first choice’ for the international leisure and business traveller.
The Tourism sector will be further leveraged by broadening Dubai’s offering across events, attractions, infrastructure, services, and packages.